1B- Audience Plan

Introduction:
1. Define the concept you have been given.
2. Outline the production you have chosen to evaluate.
3. Tell the examiner what you are going to discuss (3 theories)

Para 1:
1. Why di audiences choose to consume certain texts?
2. How do they consume texts?
3. What happens when they consume the texts? (They tell other people about they feelings towards the text which influences other peoples opinions.)

Para 2:
Describe the key features of audience using theorists. Relate these theorists to your production.
3 Theories:
- The Effects Model or the Hypermodic Model - like a needle injecting information.
- The Uses and Gratifications Model
- Reception Theory

Para 3: Uses and Gratifications (pleasure)
-Personal identification
-Information - newspapers, documentaries, question time
-Entertainment
-Social interaction - talking to others about it

Para 4: Reception  Theory
Decoding / Encoding - Preferred, Negotiated, Oppositional

Para 5: Reflect on how text works
- How did we target audience?
- How did they respond?
- How did you work out who your target audience was and what they liked?

Conclusion:
Sum up by returning to question.